Aug 03

Apr 15

Match made in heaven! The rapper’s apparel company will sponsor his favorite baseball team.

By Nakisha Williams
Jay-Z regularly shouts out his favorite baseball team, the New York Yankees, by sporting their signature fitted hats. On April 4 the rapper’s company Rocawear announced he’ll show his support more formally through a new partnership with the 27-time World Series champions.

According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.

“Jay-Z has been a longtime fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z, is very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”

Jay-Z and the Yankees previously teamed up in 2010 to produce a limited-edition “Blueprint 3/Yankees” clothing line that featured hats, shirts and jerseys that carried the rapper’s stage name, real name and “Blueprint 3″ logo. always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.

Mar 13

Bobbi Kristina (Whitney Houston’s Daughter) Speaks To Oprah About The Passing Away Of Her Mother!

Feb 28